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Demystifying influencer finance has proved a lucrative business. Calveiro launched Influence with Impact in December of 2018 after spending her career leading creator marketing efforts at ad agencies like Havas and Ogilvy. In 2019, the company pulled in around $60,000; in 2021, Calveiro says they made $450,000. Startups that aim to educate creators and brands seem only likely to grow. The pay gap between the highest echelon of influencers who have become household names and the vast majority of people monetizing their content reflects similar gaps in the wider economy, and shares similar prejudices. Black has watched many brands, in an effort to make themselves appear to support greater diversity, send free products to creators of color and plus-size creators, but pay white, straight-sized creators actual money to feature the same products. "My skinny friends will post on their private Story saying that such-and-such brand paid them $3,000 for their last post, and then that company will reach out to me and tell me they don't have a budget, they just want to give me products," she says. "I've had luxury brands tell me they don't have a budget and I'm like, you literally sell $1,000 purses." Dropshippers make money by selling products sourced from Amazon. They purchase products from Amazon at wholesale prices, list them for sale on their own website or a third-party marketplace like eBay, and keep the difference between the purchase price and the sale price as profit. They may also offer additional services such as shipping and customer service to increase their revenue. The 9 Best Dropshipping Websites for Your Online Store |
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